March for Kids
Company: Mercy Home for Boys and Girls. Industry: Non-profit Organization
Project Type: Fundraising Campaign
Role: Art Director, Graphic Designer, Production Artist
March For Kids is an annual fundraising and brand-awareness campaign that runs during March. Because Mercy Home has strong personal connections to Ireland through its founders and leadership, the campaign highlights this relationship and promotes multiple fundraising events centered around St. Patrick’s Day.
Our multi-prong strategy includes print and digital advertising, social media posts, email marketing, and brand website graphic updates.
I contributed to this campaign as the art director, graphic designer, and production designer, ensuring that brand standards are met, color and typography treatments are consistent, and deliverables are created to correctly meet all specifications.
To most effectively communicate to our audience, all graphics emphasize how viewers contribute to the “Brighter Futures” of Mercy Home residents through their charitable giving. Additionally, our messaging highlights the essential transformation residents achieve at the Home.
At the campaign’s conclusion, we had successfully raised $130,000, reached over 400,000 people, and acquired over 1,000 website clicks.